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Shopify Integration

Unleash the power of experimentation with GrowthBook to supercharge your Shopify store—no coding skills required!


This guide walks you through creating experiments using the GrowthBook Visual Editor, which requires a Pro subscription. Learn More.

Let's Get Started

Step 1: Create a GrowthBook SDK Connection

To connect your GrowthBook account to Shopify, you'll need to create a new SDK Connection and select the Shopify option. Before saving, confirm that you've enabled the toggles for Include visual experiments in endpoint's response? and Include draft experiments.

Step 2: Add GrowthBook to Your Shopify Theme

Once the SDK Connection is created, you should see a code snippet that you need to add to your store.

Log into your Shopify account, navigate to your online store, and edit your store's code.

Once you're in the code editor, locate the theme.liquid file and add the snippet exactly as shown just before the closing </head> tag. Here's an example of how it should look:


When a user views an experiment, this script will fire an event that tracks which variation the user saw. If you have Google Analytics 4 (GA4) or Segment installed on your store, you don't have to do any additional configuration. If, however, you need to use a different analytics provider, you can follow our guide here.

Once added, click "Save" and navigate back to GrowthBook.

Step 3: Install the GrowthBook Chrome Extension

The GrowthBook Chrome Extension allows you to use the Visual Editor to update your Shopify store's content. It's free, and you can download it here.

Step 4: Create a GrowthBook Visual Editor Experiment


If you have questions about how to use the Visual Editor, check out our guide here.

Now that GrowthBook is installed on your Shopify store and you've installed the Chrome Extension, you can create a new experiment using the Visual Editor.

First, navigate to "Experiments" on the left-hand navigation menu and then click "Create Experiment", before selecting "Design a New Experiment" and following the on-screen prompts.

Once you've created your experiment, select "Visual Editor" as the editor type and enter the URL of your Shopify store.

You'll then be redirected to your store, where you can use the Visual Editor to update your store's content.