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Shopify Integration

Unleash the power of experimentation with GrowthBook to supercharge your Shopify store—no coding skills required!

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Let’s Get Started

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Step 1: Create a GrowthBook SDK Connection

To connect your GrowthBook account to Shopify, you’ll need to create a new SDK Connection and select the Shopify option. Before saving, confirm that you’ve enabled the toggles for Include visual experiments in endpoint's response? and Include draft experiments. Shopify SDK Connection in GrowthBook

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Step 2: Add GrowthBook to Your Shopify Theme

Once the SDK Connection is created, you should see a code snippet that you need to add to your store. Log into your Shopify account, navigate to your online store, and edit your store’s code. Edit code for a Shopify theme Once you’re in the code editor, locate the theme.liquid file and add the snippet exactly as shown just before the closing </head> tag. Here’s an example of how it should look: theme.liquid with the GrowthBook snippet before the closing head tag
Tracking experiment viewsWhen a user views an experiment, this script will fire an event that tracks which variation the user saw. If you have Google Analytics 4 (GA4) or Segment installed on your store, you don’t have to do any additional configuration. If, however, you need to use a different analytics provider, you can follow the HTML Script Tag guide.
Once added, click “Save” and navigate back to GrowthBook.

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Step 3: Install the GrowthBook Visual Editor

Install the GrowthBook Visual Editor from the Chrome Web Store, then open the side panel and click Connect with GrowthBook. See Install and connect for the full setup.

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Step 4: Create a GrowthBook Visual Editor Experiment

Questions about the Visual Editor?If you have questions about how to use the Visual Editor, see the Visual Editor guide.
Now that GrowthBook is installed on your Shopify store and you’ve installed the browser extension, you can create a new experiment using the Visual Editor. First, navigate to “Experiments” on the left-hand navigation menu and then click “Create Experiment”, before selecting “Design a New Experiment” and following the on-screen prompts. Once you’ve created your experiment, select “Visual Editor” as the editor type and enter the URL of your Shopify store. Open the Visual Editor on a Shopify store You’ll then be redirected to your store, where you can use the Visual Editor to update your store’s content.