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Webflow Integration

Unleash the power of experimentation with GrowthBook to supercharge your Webflow site—no coding skills required!

Note

This guide walks you through creating experiments using the GrowthBook Visual Editor, which requires a Pro subscription. Learn More.

Let's Get Started​

Step 1: Create a GrowthBook SDK Connection​

To connect your GrowthBook account to Webflow, you'll need to create a new SDK Connection and select the Webflow option. Before saving, confirm that you've enabled the toggles for Include visual experiments in endpoint's response? and Include draft experiments.

Step 2: Add GrowthBook to Your Webflow Site​

Once the SDK Connection is created, you should see a code snippet that you need to add to your site.

In a new window, log into your Webflow account, navigate to your site's settings, and select the Custom Code tab.

Find the "Head Code" section, and paste in the code snippet from GrowthBook. It should look something like this:

Note

When a user views an experiment, the code above will fire an event that tracks which variation the user saw. If you have Google Analytics 4 (GA4) or Segment installed on your site, you don't have to do any additional configuration. If, however, you need to use a different analytics provider, you can follow our guide here.

Once added, save and publish the changes and navigate back to GrowthBook.

Step 3: Install the GrowthBook DevTools Browser Extension​

The GrowthBook DevTools browser extension enables you to use the Visual Editor to update your Shopify website content. Install it from the Chrome Web Store (Chrome) or from addons.mozilla.org (Firefox).

Next, open the DevTools extension by clicking the extension icon.

  • Find and click on the cog icon ⚙️.
  • Enter your Personal Access Token (available in GrowthBook from the main dropdown menu → Personal Access Tokens).
  • Click "Save". The GrowthBook browser extension is all set up!

Step 4: Create a GrowthBook Visual Editor Experiment​

Note

If you have questions about how to use the Visual Editor, check out our guide here.

Now that GrowthBook is installed on your Webflow site, you can create a new experiment using the Visual Editor.

First, navigate to "Experiments" on the left-hand navigation menu and then click "Create Experiment", before selecting "Design a New Experiment" and following the on-screen prompts.

Once you've created your experiment, select "Visual Editor" as the editor type and enter the URL of your Webflow site.

You'll then be redirected to your site, where you can use the Visual Editor to update your site's content.