Product Analytics
Build general-purpose dashboards to better understand your product's performance, user behavior, and key business metrics.
Key Capabilities
- Build Custom Dashboards: Monitor KPIs, user engagement, and overall product health using a unified view
- Explore Your Data: Use SQL Explorer to run custom queries directly against your data warehouse for deeper, on-the-fly analysis
- Visualize Existing Metrics: Generate visualizations from your existing metrics without launching an experiment
- Share Reports with Stakeholders: Create curated views of your data for non-technical team members and collaborate seamlessly across the organization. (Enterprise only)
Product Analytics dashboards are available for organizations with Pro or Enterprise subscriptions**. Pro organizations can create unlimited private dashboards, while Enterprise organizations gain access to the full suite of sharing and collaboration options.
Creating a Product Analytics Dashboard
Getting Started
- Navigate to Product Analytics
- Click Create Dashboard to start building
- Give your dashboard a descriptive name and configure sharing settings
Dashboard Settings
When creating a dashboard, you can configure the following properties:
- Name: A descriptive title for your dashboard
- Projects: Associate the dashboard with specific projects for better organization
- Auto-update: Enable automatic data refreshes to keep dashboards current
- View Access: Control who can see the dashboard (Organization members or Private)
- Edit Access: Control who can modify the dashboard
Dashboard Blocks
Product Analytics dashboards are built from three core block types, each serving a specific purpose:
Markdown Blocks
Use formatted text, images, and links to provide context and narrative for your data. Perfect for:
- Introductions and Explanations: Set the stage for the data being presented
- Key Findings: Highlight insights and recommendations
- Contextual Links: Provide links to related documentation or resources
- Visual Elements: Align dashboards with your organization's design and brand
SQL Explorer Blocks
Run custom SQL queries against your data warehouse and create visualizations. Ideal for:
- Ad-hoc Analysis: Explore data that isn't captured in standard metrics
- Custom Reports: Build specific views for unique business needs
- Data Validation: Verify data quality and investigate anomalies
- Complex Joins: Combine data from multiple tables for comprehensive analysis
SQL Explorer only allows read-only SELECT queries. Write operations are prevented for security.
Metric Explorer Blocks
Create visualizations from your existing metrics without running experiments. Great for:
- KPI Monitoring: Track key business metrics over time
- Trend Analysis: Understand how metrics change over different time periods
- Comparative Analysis: Compare metrics across different segments or timeframes
- Baseline Reporting: Establish benchmarks and monitor performance
Use Cases by Team
These are just a few examples of the dashboards you can create:
| Team | Focus Areas |
|---|---|
| Leadership | Revenue, growth, user acquisition/retention, and key business performance indicators |
| Product | Feature adoption/usage, user engagement patterns, and A/B test results |
| Marketing | Campaign performance, conversion funnels, and Customer Lifetime Value (CLV) |
| Operations | System performance, error rates, reliability, and technical health indicators |
Best Practices for Sharing and Collaboration
- Organize by Project: Use project-based access to control who sees what
- Enable Auto-Updates: Keep dashboards current with automatic refreshes
- Provide Context: Use Markdown Blocks to include explanations of methodology, data sources, and findings.
- Share with Organization Members: Make dashboards accessible to your team. (Enterprise only)
Product Analytics transforms GrowthBook from an experimentation platform into a comprehensive analytics solution, giving you the tools to understand your product performance and make data-driven decisions across your entire organization.