Product Analytics
Build general-purpose dashboards to better understand your product's performance, user behavior, and key business metrics.
Key Capabilities
- Build Custom Dashboards: Monitor KPIs, user engagement, and overall product health using a unified view
- Explore Your Data: Use SQL Explorer to run custom queries directly against your data warehouse for deeper, on-the-fly analysis
- Visualize Existing Metrics: Generate visualizations from your existing metrics without launching an experiment
- Share Reports with Stakeholders: Create curated views of your data for non-technical team members and collaborate seamlessly across the organization. (Enterprise only)
Product Analytics dashboards are available for organizations with Pro or Enterprise subscriptions. Pro organizations can create unlimited private dashboards, while Enterprise organizations gain access to the full suite of sharing and collaboration options.
Creating a Product Analytics Dashboard
Getting Started
- Navigate to Product Analytics
- Click Create Dashboard to start building
- Give your dashboard a descriptive name and configure sharing settings
Dashboard Settings
When creating a dashboard, you can configure the following properties:
- Name: A descriptive title for your dashboard
- Projects: Associate the dashboard with specific projects for better organization
- Auto-update: Enable automatic data refreshes to keep dashboards current
- View Access: Control who can see the dashboard (Organization members or Private)
- Edit Access: Control who can modify the dashboard
Dashboard Blocks
Product Analytics dashboards are built from three core block types, each serving a specific purpose:
Markdown Blocks
Use formatted text, images, and links to provide context and narrative for your data. Perfect for:
- Introductions and Explanations: Set the stage for the data being presented
- Key Findings: Highlight insights and recommendations
- Contextual Links: Provide links to related documentation or resources
- Visual Elements: Align dashboards with your organization's design and brand
SQL Explorer Blocks
Run custom SQL queries against your data warehouse and create visualizations. Ideal for:
- Ad-hoc Analysis: Explore data that isn't captured in standard metrics
- Custom Reports: Build specific views for unique business needs
- Data Validation: Verify data quality and investigate anomalies
- Complex Joins: Combine data from multiple tables for comprehensive analysis
SQL Explorer only allows read-only SELECT queries. Write operations are prevented for security.
Metric Explorer Blocks
Create visualizations from your existing metrics without running experiments. Great for:
- KPI Monitoring: Track key business metrics over time
- Trend Analysis: Understand how metrics change over different time periods
- Comparative Analysis: Compare metrics across different segments or timeframes
- Baseline Reporting: Establish benchmarks and monitor performance
Use Cases by Team
These are just a few examples of the dashboards you can create:
| Team | Focus Areas |
|---|---|
| Leadership | Revenue, growth, user acquisition/retention, and key business performance indicators |
| Product | Feature adoption/usage, user engagement patterns, and A/B test results |
| Marketing | Campaign performance, conversion funnels, and Customer Lifetime Value (CLV) |
| Operations | System performance, error rates, reliability, and technical health indicators |
Best Practices for Sharing and Collaboration
- Organize by Project: Use project-based access to control who sees what
- Enable Auto-Updates: Keep dashboards current with automatic refreshes
- Provide Context: Use Markdown Blocks to include explanations of methodology, data sources, and findings.
- Share with Organization Members: Make dashboards accessible to your team. (Enterprise only)
Product Analytics transforms GrowthBook from an experimentation platform into a comprehensive analytics solution, giving you the tools to understand your product performance and make data-driven decisions across your entire organization.