Product Analytics
Product Analytics turns the data and metrics you've already configured in GrowthBook into a general-purpose analytics workspace. Visualize KPIs, explore raw events, run ad-hoc SQL, and share curated views with your team — without launching an experiment.
Product Analytics is made up of two surfaces:
- Explorer — Build one-off charts from your metrics, fact tables, or raw warehouse tables. Ask questions in natural language, or configure explorations manually.
- Dashboards — Combine multiple explorations, SQL queries, and markdown into a single shareable view that auto-refreshes on a schedule.
Both surfaces read from the same data sources, fact tables, and metrics you already use for experimentation, so there's no separate event pipeline or instrumentation to set up.
Plan Availability
| Capability | Plan |
|---|---|
| Explorer (Metrics, Fact Table, Data Source) | All plans |
| AI Chat in the Explorer | Pro+ (requires the AI Suggestions commercial feature) |
| Custom SQL Reports (saved queries + visualizations) | Pro+ |
| Product Analytics Dashboards (private) | Pro+ |
| Sharing dashboards across the organization | Enterprise |
The Explorer is currently in Beta. We're actively expanding the supported chart types, dimensions, and data sources.
Getting Started
- Connect a data source so GrowthBook can run queries against your warehouse. If you don't have a warehouse yet, you can use a Managed Warehouse to get started without provisioning your own.
- Define fact tables and metrics — these power the Metric and Fact Table explorers, and they're what dashboard blocks visualize.
- Open Product Analytics in the left sidebar to start exploring.
The first time you point an explorer at a data source, GrowthBook builds an information schema — an index of databases, schemas, tables, and columns — so the Fact Table and Data Source explorers can show you what's available. This is a one-time, per-data-source step that runs in the background.
What's Next
- Build your first chart in the Explorer.
- Assemble a dashboard that combines multiple charts, SQL queries, and context.
- Connect Custom SQL Reports for analyses that don't fit a structured explorer.